I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate.
Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful.
About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I worked for. The whole premise of their sales training was using powerful stories to establish rapport, build trust, and prove that your offering was the best solution for a potential client. A few years before that when I worked in the training department at Barnes & Noble, there had been the same kind of push to use more stories in branding and marketing.
In business, well-told stories allow us to connect and build bridges to a product, event, or person based on emotion. And it’s that emotion that triggers us to like or become disenchanted with the storyteller. The same thing happens with the personal stories we tell our selves. Your well-told story, whether it’s a bad or good story, triggers your emotions and those emotions trigger a response.
The question is: What story are you telling yourself?
We all face moments when we feel like we aren’t ready – especially when it’s time to make a big move or step out of our comfort zone. One of the SHIFTs I help my clients is make is not allowing feelings to keep them from taking action. I shared this with one of my clients recently.
If Oprah called, would you tell her no because you weren’t ready? No – you would get ready! Stop being a respecter of persons. Treat your VIPs (Very Interested Prospects) like Oprah and DO what you need to do to get ready!
What do you need to do to get ready? The people you have been called to serve are waiting for you.
When it comes to using social networking for business, Facebook, LinkedIn, and Twitter are considered the trifecta for most business professionals. But that doesn’t mean they are the only places for you to find new leads, clients, and potential partners online.
There are other social networking platforms that may be more beneficial for you. Just like in offline networking, the key is making sure that the sites you choose are worth your time, investment, and in some cases money.
I created a video that explains four ways to determine if a platform is a good fit for you. Grab a pen and paper to take notes – then happy exploring.