Blog - Tai Goodwin

3 Simple Steps to Creating Content for Your Infoproduct

The typical reasons people give for not producing their own infoproduct are that they don’t know enough about the subject, or that they don’t have the time to create content. Let’s take a look at these two objections:

1 – The “I don’t know enough” excuse.

While it is true that having a great deal of knowledge on the subject makes it easier to write a valuable information product, expertise will not always ensure sales. In fact, many people that have expert knowledge tend to write over their reader’s head or overwhelm them with too much information. They have the tendency to believe all their readers will understand various concepts and do not take the time to explain their words to a complete beginner.

May 17, 2013 / 0 Comments / Category: Content Creation, infoproducts / Tags: content creation, writing

How to Create an Infoproduct that Sells: Make It Stick

info products word cloud 426x660 How to Create an Infoproduct that Sells: Make It Stick Chances are you’ve heard the buzz about needing to have an infoproduct and how easy it is to create one: Create a video for YouTube in 20 minutes. Record a podcast and you’ve got an audio download. Transcribe that audio and now you’ve got yourself an ebook.

While it may be quite simple to create content, your goal should be to create a product that is perceived as highly valuable. Something that your customers will not only love but rave about to other people.

I see far too many well-intentioned, passionate coaches, speakers, and solopreneurs investing time and money to create products that seem like a good idea, but will fail when it comes to delivering what their target audience needs. Plan on generating a constant flow of revenue from your products? In a market where there is an overwhelming abundance of information (free and for fee), it s critical to make sure that your infoproducts consistently satisfy your audiences needs. You need to make a product that S.T.I.C.K.S. That’s my acronym to help you remember how to create products that will keep your customers coming back for more. Here’s what the letters stand for: