The typical reasons people give for not producing their own infoproduct are that they don’t know enough about the subject, or that they don’t have the time to create content. Let’s take a look at these two objections:
1 – The “I don’t know enough” excuse.
While it is true that having a great deal of knowledge on the subject makes it easier to write a valuable information product, expertise will not always ensure sales. In fact, many people that have expert knowledge tend to write over their reader’s head or overwhelm them with too much information. They have the tendency to believe all their readers will understand various concepts and do not take the time to explain their words to a complete beginner.
Know one of the things that separates the profitable from the frustrated when it comes to online marketing success? Effectively using their email list.
Now here’s the trick – in order to use your email list – you have to have one!
Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested prospects. Facebook, Twitter and LinkedIn are great places to generate leads – but your email list is where the magic happens – over and over again. When it comes to lead generation, social networking is a bit like playing the field – lots of connections, some fleeting, some that lasts a little longer. But when someone subscribes to your email list, the commitment level has just gotten an upgrade. The more you can fill your list with genuinely interested leads (not just readers), the more profit potential you are creating.
Chances are you’ve heard the buzz about needing to have an infoproduct and how easy it is to create one: Create a video for YouTube in 20 minutes. Record a podcast and you’ve got an audio download. Transcribe that audio and now you’ve got yourself an ebook.
While it may be quite simple to create content, your goal should be to create a product that is perceived as highly valuable. Something that your customers will not only love but rave about to other people.
I see far too many well-intentioned, passionate coaches, speakers, and solopreneurs investing time and money to create products that seem like a good idea, but will fail when it comes to delivering what their target audience needs. Plan on generating a constant flow of revenue from your products? In a market where there is an overwhelming abundance of information (free and for fee), it s critical to make sure that your infoproducts consistently satisfy your audiences needs. You need to make a product that S.T.I.C.K.S. That’s my acronym to help you remember how to create products that will keep your customers coming back for more. Here’s what the letters stand for: