guest_blogging_post

Why Guest Blogging is a Bankable Content Marketing Idea for Coaches and Consultants

Have you considered incorporating guest blogging into your content marketing plan? The initial phases of marketing your coaching and consulting services are awareness and education. Awareness is about being visible in places (online and offline) where your potential clients can discover you. Ideally, their discovery of you will be in the context of the problems you solve with your services. Whether …

Tai GoodwinWhy Guest Blogging is a Bankable Content Marketing Idea for Coaches and Consultants
where_do_good_clients

Where Do Good Clients Come From? (It’s Not the Stork)

Is there someone in your network that always seems to magically get clients. Every time you speak with them they have a story about how they just showed up at a networking event, or maybe they were standing in line at the grocery store, and they wound up getting a new client. You smile excitedly with them, congratulating them on …

Tai GoodwinWhere Do Good Clients Come From? (It’s Not the Stork)
suli_breaks_video

Brilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist

I get super inspired when I discover a trailblazer that is using their unique brand of brilliance to reach more people and change more lives. This week, spoken word artist Suli Breaks inspired me with this skillfully crafted piece, I Will Not Let an Exam Result Decide My Fate. Trailblazers ignite people by sharing their vision, and that’s exactly what happens in …

Tai GoodwinBrilliance In Action: Suli Breaks – Trailblazer and Spoken Word Artist
stories we tell

SHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True

Stories are powerful. Whether it’s a story someone tells to market a message or an internal story that we tell ourselves, the impact of a story can be powerful. About five years ago back when I still had a day job, I was sent to evaluate a potential sales training program for the IT company I worked for. The whole premise …

Tai GoodwinSHIFT Work: 10 Stories You Are Telling Yourself That Aren’t Really True