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“Should I be blogging?”
One of the first decisions you’ll make when planning how to promote your healing or holistic practice on line is whether you should create a website or a blog?
If you just want an online business card that gives people your services and locations then you just need a website.
If you want to build a community of people that help spread your message, if you want to reach more people, change more lives and grow your wealth – then you need to be blogging. Here are six reasons it can help you grow your practice:
#1 – Blogging means you are offering fresh content to your audience that they will come back to see. The more times they visit to see what’s new – the more likely they are to buy your products and services, which brings me to my next point…
#2 – You can create informational blog posts about your services and products. These are better than any promotional blast you share on Facebook or Twitter. Why? Your blog posts are education based marketing. You get to educate your VIPs about about the benefits and successes of healing and holistic solutions for problems they are dealing with.
#3 – One of my favorite reasons to blog is that it helps you build credibility. Sharing high quality information infused with your experience and unique brand of expertise is what helps your potential clients view you as a credible source of help, inspiration and insight.
#4 – Right next to credibility is likability. The old adage says, people do business with people they know, like and trust. People can only really like you if they know about you: your values, your journey, your personality, why you chose to be a healer or holistic practitioner. Blogging is a great way to let your VIPs see you – especially if you incorporate video, photos, and audio into your content strategy.
#5 – Blogs create a sense of community. Each blog post is an opportunity for your clients to engage with you. Invite them to ask questions and leave comments. And when they do, comment back. If they leave a web address, visit their site and comment on their blog posts. Follow them on social media. It is called social “networking” after all – so be sure that you are networking and not just lurking.
#6 – Finally, blogging can help you figure out what your VIPs are searching for. There’s this great free marketing tool called Google Analytics that tracks the posts that are getting the most attention and the most screen time. If you notice that two posts are getting the most views, you now know what to feed your audience. Just give them more of what they are searching for.
Bonus Reason: Technology is on your side. You don’t have to be tech savvy to start a blog. The ease of use through platforms like WordPress make it ultra simple to get started. I created a simple blog for one my private clients in under three hours to help her market a new service she wanted to offer. Another client Emmy Vadnais is a great example of how blogging has grown her holistic occupational therapy practice here in the Twin Cities.
This is a short list of the benefits of blogging for healers and holistic practitioners. If you don’t see the value at this point though, there’s not much more that will shift your thinking.
If you are ready to step up your blogging game, a great place to start is with my 15/15 Blogging Challenge.
The 15/15 Blogging Challenge gives you 15 things you can do in 15 minutes or less to make blogging easier and more profitable.