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Just because you have content and some ideas, that doesn’t mean you are ready to create infoproducts.
Once I tell people what I do, this is the typical response I get: “You know, I’ve got all this content – I need to create an ebook or something. Do you have a card?” While it would be easy to give them my card, take their money, and help them create an ebook, that would be something I could not do in integrity. Why? Because 7 out of 10 of the people that sign up for my free Content Into Cash Flow consultation are not ready to create a product.
So many coaches, consultants, practitioners, and speakers that like the idea of being able to sell information products have bought into the hype. They’ve heard somewhere that all you have to do to generate passive income is create an ebook or online course. While there are a number of people that have turned their experience and expertise into a six-figure infoproduct system, they all had certain things in place to help them get there. In fact, many of them will tell you that they failed and stumbled along the way to six-figures more than once.
If you are serious about turning what you know into products and programs you can sell. There are five questions you need to be able to answer with an unwavering “YES”:
- Do you know your target audience?
- Are you clear about their problems and how you help them get results?
- Do you have a sales funnel mapped out for your target audience?
- Do you have a marketing system that you execute consistently?
- Do you have partners to help you promote your products
I’ll be going through each one of those questions in this blog series. First up – let’s talk about your target audience.
Do you know your target audience?
And by know I mean do you really know them? This goes beyond being able to say, “I work with women in corporate America between the ages of 35-50.” If you are going to create an infoproduct that sells there are so many other things you need to know about your intended audience. Continue reading