Think You’re Ready to Create Infoproducts? Answer These Five Questions

Think You’re Ready to Create Infoproducts? Answer These Five Questions

Content Creation Infoproducts Marketing

Fotolia 51878497 XS Think Youre Ready to Create Infoproducts? Answer These Five QuestionsJust because you have content and some ideas, that doesn’t mean you are ready to create infoproducts.

Once I tell people what I do, this is the typical response I get: “You know, I’ve got all this content – I need to create an ebook or something. Do you have a card?” While it would be easy to give them my card, take their money, and help them create an ebook, that would be something I could not do in integrity. Why? Because 7 out of 10 of the people that sign up for my free Content Into Cash Flow consultation are not ready to create a product.

So many coaches, consultants, practitioners, and speakers that like the idea of being able to sell information products have bought into the hype. They’ve heard somewhere that all you have to do to generate passive income is create an ebook or online course. While there are a number of people that have turned their experience and expertise into a six-figure infoproduct system, they all had certain things in place to help them get there. In fact, many of them will tell you that they failed and stumbled along the way to six-figures more than once.

If you are serious about turning what you know into products and programs you can sell. There are five questions you need to be able to answer with an unwavering “YES”:

  1. Do you know your target audience?
  2. Are you clear about their problems and how you help them get results?
  3. Do you have a sales funnel mapped out for your target audience?
  4. Do you have a marketing system that you execute consistently?
  5. Do you have partners to help you promote your products

I’ll be going through each one of those questions in this blog series. First up – let’s talk about your target audience.

Do you know your target audience?

And by know I mean do you really know them? This goes beyond being able to say, “I work with women in corporate America between the ages of 35-50.” If you are going to create an infoproduct that sells there are so many other things you need to know about your intended audience. Continue reading

Is Fear of Disappointment Holding Your Success Hostage?

Is Fear of Disappointment Holding Your Success Hostage?

Called and Confident Passion Purpose Shift Work

shift work Is Fear of Disappointment Holding Your Success Hostage?One of the things that kept me from pursuing the work, clients, and success I really wanted, was fear of disappointment. I had to make a choice: be content with just imagining success in my mind or decide that disappointment was not going to determine my destiny and then act accordingly.

How to Handle Disappointment

We are human: we all experience disappointment from time to time. Having a quick list of tips to help overcome these emotional disruptions means you can bounce back faster and spend less time being anxious or afraid of what you really want.

Use these tips to help you break free from the fear disappointment:

  1. Give yourself permission to feel what you feel. Tt’s completely normal to feel disappointed and a little down when things don’t work out as you expected. Those feelings are natural. Give yourself adequate space to think about what’s made you upset and how you honestly feel about it.
  2. Focus on the truth of your situation, not what you imagine the outcome to be. Sometimes, we react to an upsetting situation by exaggerating the consequences. For example, when a prospective client chooses not to work with you, you might think, “I’ll never get a paying client. I should give up on my business and just get a job.” The truth is though you may have encountered a setback, there are plenty of chances to find more clients. (If you don’t know where or how, then book your spot in my Profitable on Purpose group.) Continue reading
Five Distractions Keeping You From Making More Money as a Coach or Holistic Practitioner

Five Distractions Keeping You From Making More Money as a Coach or Holistic Practitioner

Bankable Brillance Marketing Prosperity

Are you really interested in making more money as a coach, consultant, or holistic practitioner?

social network14 01 111413 2425 Five Distractions Keeping You From Making More Money as a Coach or Holistic PractitionerIt seems like the answer would be obvious right? But before you say yes, I want you to really consider your physical, emotional and mental reaction to thinking about making more money in your practice.

Your mouth may be saying yes – that’s what we are supposed to say to that question. But your actions, tension in your body, gremlins concerned about disappointment, and old messages self-doubt are holding your money making mojo hostage. Before you dismiss this reality check and say, “that’s not me!”, take a look at this list of distractions masquerading as reasons that are keeping you from being profitable on purpose.

Distraction #1: Your Ego

distractions Five Distractions Keeping You From Making More Money as a Coach or Holistic PractitionerIf you just gotta have a website, gotta have 5,000 followers on Facebook and Twitter, gotta have the perfect “branding” before you start getting clients. That’s a load of crap! If you are really focused on serving who you’ve been called to serve, you won’t let YOUR branding get in the way of their results. Whether or not you have the perfect name or the perfect website, that doesn’t have to stop you from telling your network about how you can help them. You can send email messages and pick up the phone without having a website. And if you haven’t built enough relationships to do that, then you need start building them before you invest in a website that no one will visit.

Distraction #2: Social Media

When I was building my business while working full-time, social media was my best friend and it is still high on my list. But at some point I realized I was using social media to hide out from making real connections. I got distracted by the lure of bigger numbers. It might feel good that you have 500 or 1,000 fans on Facebook, but if you aren’t cultivating relationships with your fans by having a great follow up system in place, you are wasting your time. What good is it to have fans, followers, and likes, but never get any sales.

Continue reading

Lesson Learned: Everybody Is Not My Ideal Client

Lesson Learned: Everybody Is Not My Ideal Client

Client Attraction Marketing

I’ve learned the hard way to stay focused on my ideal client.

The ramifications of taking on clients where the only fit is their ability to pay me have hit me hard emotionally and financially. It’s one of the reasons I lovingly nudge my clients to get crystal clear about their audience. I know the sooner they invest attention in building relationships with their ideal client, the faster they will grow a profitable practice.

A few weeks ago I had to apply the, “everybody is not my client rule,” and turn down someone who was really interested in working with me and had no objection to the price of my services. Why did I say no? She was ambitious and definitely had passion, but she was unwilling to do the work required to build a sustainable profitable business. Every time I asked questions that required her to make a decision, I got a long list of ideas and excuses. Like so many struggling solopreneurs and practitioners, she couldn’t give me a clear answer to three simple but critical questions:

  • Who is her target audience?
  • What data did she use to determine her rates?
  • What marketing strategies had been the most successful in helping generate VIPs?

Clearly, she needed help. Yes, I have expertise, tools, and systems that could help her. And yes, she could afford to pay me. But two of the things I value were missing from the list: a willingness to be open to new ideas and looking for opportunities instead of excuses. Based on our initial conversation, all signs were pointing to a coaching relationship that would have been frustrating and unproductive for both of us.

3 Blog Content Creation Mistakes Coaches and Consultants Make

3 Blog Content Creation Mistakes Coaches and Consultants Make

Blog Intervention Content Creation

Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content.

Here are the most common blog content creation mistakes I see:

Mistake #1 - Posting content just to post it.

Consistency is important, but not more important than quality. While more content might mean increased traffic and more new visitors, if your content is crap your visitors won’t stick around. With each low quality post, you lose credibility. They won’t trust you and the definitely won’t buy from you.

Mistake #2 – Posting irrelevant content.

No matter how brilliant you write it, an article about the wonders of starfish is not what your readers want to see when they come to your marketing blog. But some newbies confuse being authentic on their blog, with writing about anything that they are interested in. Yes, you want to be authentic, You also want to be strategic. Focus on topics or complimentary subjects connected to your area of expertise. Save the mention of starfish for a well-placed analogy your VIPs can learn from.

Mistake #3 - Equating keyword overload with good SEO

It’s great that you’ve identified keywords for your blog post. But using the keyword in your title and 10 more times in your post is not a good thing for your readers. Not only that, but attempting to “write for search engines” by stuffing your post with keywords can put Google’s bad side. There are some great sites and SEO-tools for learning how to do SEO the right way. (One that I use is SEOpressor*)

Writing a brilliant blog post doesn’t have to be a challenge and you don’y have to be afraid to create content. I know it doesn’t feel that way when you are sitting in front of a big blank screen wondering what to write. Just remember, the ultimate goal of your content is to connect you to your VIPs so they can eventually be converted into loyal clients.  

Ask these three questions to help you put yourself in their shoes and create content that they will read, comment on and share: 

What do my VIPs and customers want from me?

  • They do want to know, like and trust you which is why it’s important to have a good “About Me” and let your true personality and voice shine through in your posts.

What knowledge, expertise, and ideas do I have that can help them?

  • More than likely, the reason they found your site in the first place was because they were looking for an answer to their problem. Your content needs to be full of valuable information and resources that will help solve their problems.

What action do I want to inspire them to take?

  • This question will give your writing a focus. When blogging is a part of your marketing plan, you are not just writing to write. You are writing to increase your visibility, credibility, and profitability. Well-placed calls-to-action help you reach those goals.

Creating quality content can be easy if you keep these three questions in the forefront of your mind. You’ll be able to create brilliant blog posts that attract your VIPs and position you as an expert resource.